Debate Summary

For
Statistically 95% of music is downloaded illegally.
42% of people who download illegally ,download with the intention to buy.
Illegal downloaded hs helped the increase of niche market downloads this has helped more niche bands get a record label and break into the music industry.
The music industry is growing at the dispense of the record industry.
£1.4 billion spent on live gigs in 2009 alone.
Youtube means artists can freely promote there tracks.

Against
Its harder to get a record deal as companies are putting less money into the fading record industry.
Having your internet shut down for something that can be avoided.
Revenues dropped by 7% last year.
Artists arent getting enough money to support themselves

Digital Economy Bill

The digital economy bill which has lately became an act , is the governments trying to enforce the copyright protection in the music industry against infringement.Song are illegally downloaded through such websites as WWW.piratebay.com , the digital economy bill is a threat that if a set amount of ongs are illegally downloaded you will be tracked and if it exceeds a certain amount your internet will be slowed down drastically to prevent the user from even attempting , if it continues the bill would let the operator eg virgin/talk talk shut down there internet for that address

This bill has negatives as the government only trace the servers and not the computers therefore somebody pinching their neighbors internet can download illegally and have no consequences.

How do the ideas of the cost of free relate to the ideas of long tail

The long tail.
- extended life cycle
- increasing economy
-Extended niche market
- Lengthens the life cycle

Wikinomics.
- Everything Connected
- Thinking Globally
- Peering

Semantic.
- Adsmart, giving customers the adverts they want

- All aimed to share information
- Download information
- Peering

Radio.
Link with Web 3.0
Audience can get involved

News.
- Blogs
- Critics

Music.
- Shared via Youtube
- Own music posts
- Genius (Itunes)

Perfect Storm.

Thinking Globally.

Democratizing.

Film

Peering -

Free sharing movies
- Some movie can be shared over the internet illegally from such websites as surf the channel
- Some websites can be watched legally online such as curzon cinema london this shows art house films
Advertisements on the internets show up via google ads, and some people place advertisements on facebook and other social networking websites.
Youtube also lets viewers watch films very occasionally in full length, but commonly in separate parts.
The internet has thousands of amateur blogs. Many of these blogs review films jsut like empire or total film magazine.
a website such as the internet movie database(IMDB) is owned by amazon and this website has vital statistics on the pre released moviie as the way through to increasing the hype of a new film.

Free Creativity

Many people creat what is called art house films which can be recreates of original films on their own blogs.
Also many remade or low budgets recuts can be posted on youtube to raise awareness of the talent.

Democratized

This is awwards from home made movies
Age restrictions
Anybody can produce a film and commont

Thinking Globally

a blog can help a low budget film reach the cinema

Virtual Revolution

Summary of key points

1. The great leveling is giving the lower economically developed country the chance to communicate and share information just like the more economically developed country this is all designed for world equality.

2.The internet was ultimately designed to share information around the world freely, and give every human being the chance of free speech and opinions.

3.We are the beneficiary because we have the ability to download free music and stream free movies aswell as share our music online this gives smaller bands for trhe example the joy of free advertisement,the internet also lets the users have access to sho pping and ordering online , although we are the victims as its destroying our music industry as album sales are plummeting due to illegal downloading from websites such as limewire and piratebay.The internet is said to be bad for the human health as it makes the average human live a lazier life.

4. The virtual revolution helped technologically advance graphics and as the computers improve. The speed information is imported and transferred improves.

http://www.youtube.com/watch?v=NPD4Ep_J81k

The Long Tail Theory


Chris Anderson in 2006 published the Long Tail theory.Our culture and economy and an increasing number of hits in niche market segments

Shift Happens

http://www.youtube.com/watch?v=ljbI-363A2Q